Xerox Expands Unified Market Approach Following Lexmark Acquisition

Xerox has further unified its print go-to-market structure, bringing the Xerox and Lexmark sales forces together around an increasingly integrated portfolio of printers, MFPs, software, and services. 

Xerox clients and partners worldwide now have access through their sellers to the Lexmark 9-Series line of printers, extending the company’s A3 platform with a line known for its versatility, simplicity, serviceability, and sustainability.

Xerox and Lexmark printers and MFPs also now support software and apps, including Xerox Easy Assist, Xerox Print & Scan Experience, Xerox App Gallery, and ConnectKey apps. 

Cloud connectors and workflow applications such as Xerox Translate & Print and Xerox Workflow Central allow organizations to standardize processes, simplify fleet management, and accelerate digital processes across mixed device environments.

“This is more than an integration milestone. It marks a meaningful step forward in how we operate and go to market,” said Jacques-Edouard Gueden, chief revenue officer at Xerox. “By aligning our teams behind a unified portfolio and sales model, we are strengthening reliability, operational consistency, and long-term value for our clients. This is Reinvention in action, simplifying our core and driving sustainable growth.”

9-Series Core Attributes

• Versatility: The platform handles a wide range of media sizes (A6 to SRA3), demanding duty cycles, and advanced finishing needs. Professional color features, including PANTONE calibration, help clients produce polished, consistent output.
• Simplicity: An intuitive interface with clear prompts helps users complete everyday tasks quickly and confidently.
• Serviceability: Routine maintenance is designed to minimize disruption, toner can be replaced with one hand, service points are clearly marked, and guided visual cues simplify common actions, reducing downtime and keeping work moving.
• Sustainability: With PCR content, the 9-Series helps lower environmental impact across the product lifecycle, helping businesses meet performance needs while advancing environmental commitments.

Compatibility between Lexmark devices and Xerox Managed Print Services, print solutions, app, and Xerox Workflow Central reinforces a consistent and scalable operating model across enterprise and departmental environments, including back office, retail, healthcare, and manufacturing.